English to Russian Translation
Reach over 140 million consumers in one of the fastest
growing and most unique markets in the world.
English to Russian translation of your content is the first step to take when expanding into the Russian market. As a massive transcontinental country, with a relatively homogenous consumer group, Russia is considered a key market by many. Russian consumers, however, are extremely proud of their language and generally only purchase from sites that are in Russian.
It is for this reason that many websites are adding Russian translations. As a matter of fact, after English, Russian is the second most used language for web content globally. In an increasingly globalised and competitive world, presenting your web content or print marketing only in English places you at a disadvantage.
Given the distinct history of modern Russia, the Russian language has numerous terms, which quickly evolve from simple neologisms to widely used expressions. It is for this reason that it is essential to choose a translation service that understands these particular neologisms on a localised level. Similarly, it is essential that an English to Russian translation is done by a native Russian speaker who understands the nuances and word play in the source English text.
Apart from translating your website into Russian, you also have to consider the appropriate localization strategy. Understanding particular colloquialisms and adapting an English message to them is extremely important. Moreover, when it comes to Search Engine Optimisation (SEO), Russia presents interesting challenges. Given the extensive use of Yandex locally, webmasters have to adapt their optimization strategy. Our SEO professionals are well qualified adapt content for ranking purposes.
In E-commerce, the conversion rate is one of the most important metrics that have to be carefully monitored. Mostly, this is quite low and averages approximately 2%. This is usually as a result of poor user experience.For example, according to a recent report, 25% of consumers abandon their carts due to difficulties navigating a foreign site. It is for this reason your E-commerce storefront has to be adapted to give off a local feel. Similarly, you have to adapt the entire customer purchasing experience. From customer support to the local currency, from meta data to shipping information, the Russian consumer will want to feel completely comfortable.
Despite the fact that the world is becoming increasingly digitized, many businesses still rely on traditional print media. English to Russian translation is important for your presentations, packaging, flyers and business cards. Similarly, when it comes to technical documents like user manuals, a Russian specialist in that field is essential.